DigiAsia於12日正式登場!<br> 施振榮:「數位,仍是以消費者為中心」
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DigiAsia於12日正式登場!
施振榮:「數位,仍是以消費者為中心」

Nov.12 DigiAsia Offical Opening Ceremony !


2014 《數位亞洲大會(DigiAsia)》今日登場!由大會的品牌形象DigiBaby所製作的開幕影片揭開序幕,而大會的榮譽主席同時也是宏碁集團創辦人施振榮致辭,提出「數位,仍是以消費者為中心」點出數位的趨勢主軸。接著,由本次大會主席也是台北市廣告代理商業同業公會理事長許益謙,強調數位科技對於廣告行銷的影響性,也呼應《數位亞洲大會(DigiAsia)》舉辦的重要性。而DigiAsia的主辦單位亞洲廣告聯盟會長Pradeep Guha也表示,藉由這個大會將匯集更多的人才及更多的數位交流。現場約有近500位的貴賓及與會者參與這場盛大數位知識饗宴,充分展現對於數位領域的渴求。
 
「透過科技,讓很多以前不可能的事成為可能」,中華電信董事長蔡力行表示,數位生活的願景包含便利、樂趣、安全和可持續性。整合服務、網路與裝置的資訊匯流,也將意味著電信業者在投資基礎建設之餘,更要強調使用者服務,蛻變為以服務為中心的企業。Yahoo全球廣告產品管理副總裁 Dennis Buchheim指出網路廣告的目標是在特定時刻接觸到特定的群眾,格式化購買模式的重要性,在於先將使用者定位而尋求準確的媒體,除了數據的支援外,定位群眾、選擇適合的接觸裝置與格式,並能針對廣告執行有評量系統,皆能幫助企業的廣告投資更有效益。

以分享「生活當下時刻」為核心,許多重大事件透過社群傳遞爆發。Twitter亞太區線上業務營運總監Aliza Knox談起亞洲社群媒體的演變:資訊無所不在,消費者擁有多元的資訊搜集管道協助購買決策。Twitter社群以連結相同興趣喜好的用戶,擁有聚焦性及持續力。中華電信行動通信分公司副處長姚明華談起從3G到4G,最重要的改變是頻寬變寬。行動上網品質的改變,提升使用者更好的行動上網體驗,數位生活將更令人期待。就連印度Hungama數位媒體娛樂公司總經理暨執行長Neeraj Roy也提到,電子商務的發展比預期的速度還快,不論是行銷、品牌或消費者都無法忽視數位內容的趨勢。
 
愛德威海外事業發展部門董事野田順義以數據分析東南亞App開發商:在東南亞,新加坡為最大市場,泰國、馬來西亞、印尼次之。東南亞市場現在雖小,但東南亞市場發展速度快,其中印尼就有超過兩億人,是進入市場的良好時機點。
 
明天(13日)登場的主題是數位創意與數位品牌,上午將有四場的主題演講,以及下午的分場專題演講,將會以更創新的方式闡述數位創意與品牌兩大受關注的議題。


圖一:大會合照由左至右為亞洲廣告聯盟會長(AFAA)Pradeep Guha、大會榮譽主席暨宏碁公司榮譽董事長施振榮、大會主席暨台北市廣告代理商業同業公會(TAAA)理事長許益謙。
圖二:Twitter亞太區線上業務營銷總監 Aliza Knox分享亞洲社群媒體的演變。

 

                           













   Start with DigBaby opening video, DigiAsia official open today on November 12th, 2014. Pointed out digital world as future trend, Stan Shih,the Honorary Chairman ofDigiAsia2014 & Acer Inc. and addressed Digital is still customer-centered. Following with Michael Hsu, Chairman, 2014 DigiAsia & Taipei Association of Advertising Agencies (TAAA), emphasizing the impact of digital technology toward advertising marketing and the importance of DigiAsia. “DigiAsia can gather more elites, communication and exchange ideas in digital world”, declared Pradeeo Guha, Chairman of Asian Federation of Advertising Associations (AFAA). With 500 distinguished guests with us in DigiAsia, the grand digital congress, showing the desire and needs of Digital world.

   “We can make impossible to possible by technology” Rick L. Tsai, Chairman and Chief Executive Officer of Chunghwa Telecom, addressed. The future of Digi-Life includes convenience, safety, continuality, and fun. The intergrade service, internet network and devise means Mobile Business Group needs not only focus on base instruction but also need to enhance the quality of service to users and further transfer to service-centered company. Dennis Buchheim, VP, Product Management, Yahoo also pointed out the aim of internet advertisement is to precisely seeking target users and contact to the particular audience. 



                           












   Sharing the moment in digital ear, Aliza Know, Managing Director of Online Sales, APAC, Twitter, talked about the revolution of social media in Asia. As information is everywhere, customers have diverse access to assisting purchasing decision. Twitter connects the users with same interests to strengthen the continuality. Howard Yaou, Deputy Managing Director, Chunghwa Telecom mentioned as 3G to 4G, digital life is becoming more excited. Users will have better mobile internet service experience and more to benefit our daily life. Hungama CEO, Neeraj Roy also mentioned the development of e-commerce is faster than expected, either marketers, brand marketers or customers, we cannot ignore the power of digital content.    

   Singapore is the biggest market in South East Asia, coming next with Thailand, Malaysia and Indonesia. Although South East Asia market is not big enough, yet it is the fast gowning market. Now is the perfect timing to join this potential market. Nobuyoshi Noda, Director of Global Business Development Group, Adways Inc. start with his keynote speech by analyzing the data of App developers from South East Asia.
 

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© DigiAsia ALL RIGHTS RESERVED.