分享「可口可樂」 驚喜分享你的悄悄話
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分享「可口可樂」 驚喜分享你的悄悄話

Share "Coca-Cola", Share Your Private Message
















麥肯廣告沿用全球「可口可樂」#ShareACoke的概念,將可口可樂瓶變成悄悄話的傳遞工具,為年輕人創造出全新的傳情方式,這也是其他國家都還沒玩過的分享可樂新花招!
 
「台灣的年輕人一直追求創新且酷炫的溝通語言,特別在與同儕溝通時,他們喜歡用獨特的方式與朋友聯絡情感,例如使用LINE的貼圖或表情符號。」麥肯廣告董事總經理紀緻謙表示。
 
因此「可口可樂」將可口可樂瓶變成說悄悄話的新方式,在透明瓶標印上時下年輕人最夯的用語。當暢飲完清涼暢快的可口可樂後,才會發現瓶身上的留言,讓青少年能用獨特、驚喜的方式向朋友傳達個人的感情。
 
此次精選24句時下年輕人最流行的潮流用語,印在7款不同造型的瓶標上,讓年輕人可以「超有才」說出想說的話。包括適合分享給好朋友的「挺你」、「衝一發」、「一起Fun」;適合告白的「覺得喜歡」、「就醬一起」;表達感謝之意的「薛薛」、「兜蝦」等。此外還在特定通路獨家推出愛心符號的空白瓶標,讓年輕人可以自己留下獨一無二的悄悄話。
 
TVC:http://youtu.be/PWf5Hxjnqxo















 
McCANN WORLDGROUP follows the world "Coca-Cola" #ShareACoke concept, Coca-Cola bottle will become a private message transfer tool for young people to create a new teaser way, which is a new trick for sharing Coke has not been shared in other countries!
 
"Young people in Taiwan have been pursuing innovative and cool language of communication, especially when communicating with their peers, they like to use unique ways, for example, LINE stickers or emoticons", said Managing Director of McCann World Group.
 
Thus, “Coca-Cola” makes coke bottle the new method of speaking private messages by marking the buzzwords on the bottles. They will only find out the message after they finish the coke, which gives young people the most unique and surprising way to convey their personal feelings.
 
They selected 24 buzzwords and printed them on 7 different kinds of bottle marks, in addition, they also rolled out heart-shape blank bottle marks for young people to leave their own special private messages.
 
TVC:http://youtu.be/PWf5Hxjnqxo

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