Digi Baby 韓國釜山正式亮相!
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Digi Baby 韓國釜山正式亮相!

Digi Baby Debuts in Busan, South Korea!
















文、攝/編輯部
數位亞洲大會(DigiAsia)首次在海外曝光
滾石文化《廣告雜誌》發行人段鍾沂8月22日應鳳凰網原生行銷研究院之邀,前往韓國釜山國際廣告節,參加一場焦點討論並擔任主持人。
  原生行銷研究院是鳳凰網所設立一個以原生行銷(Native Marketing)為核心討論議題的行銷團體,這個團體集結了兩岸三地中港台廣告行銷產業的專業人士,不定期的以實體集會及網路集結等方式,討論目前最受廣告及行銷業界注目的「原生廣告」等議題,為業界創造及開發出有效地新的溝通模式及工具。鳳凰網原生行銷研究院,在今(2014)年釜山國際廣告節同時地獲得「亞洲傑出創新組織獎」。
  鳳凰網在2014年釜山國際廣告節中國日鳳凰專場共安排2場主題演講及3場焦點討論。段鍾沂主持參與了以「從點擊到體驗─亞洲數位行銷趨勢」為主題的第一場討論會,參加討論的人包括有來自中國的氬氪互動董事總經理張璐、琥珀傳播執行長劉陽、電眾數碼首席營銷官尹敬業及地幔集團聯合創始人姚俊。
  《廣告雜誌》發行人段鍾沂在討論會中也簡單介紹了即將在今年11月中旬於台北舉辦的《數位亞洲大會(DigiAsia)》,並於現場發送印有Digi Baby及QR Code的小卡片。除了討論會發送之外,段鍾沂同時在釜山國際廣告節大會現場週邊各個不同場合隨機發送,這是《數位亞洲大會(DigiAsia)》的訊息首次在海外曝光。收到小卡片的國外人士對Digi Baby充滿好奇及好感。
  鳳凰網原生行銷研究院此次韓國釜山國際廣告節之行,由鳳凰網副總裁徐進領隊,成員包括有鳳凰新媒體全國營銷中心總經理付繼仁、氬氪互動董事總經理張璐、琥珀傳播執行長劉陽、電眾數碼首席營銷官尹敬業及地幔集團聯合創始人姚俊、鳳凰新媒體全國營銷中心策略群總監郝煒、資深營銷專家吳孝明、迪思公關執行長黃小川、《廣告大觀》社長兼總編輯也是虎嘯獎執行主席陳徐彬、威漢傳播營銷集團主席陳一枬、潔麗雅董事局主席助理暨首席品牌官黃海南、淘寶天下周刊總編輯胡志弘、商業趨勢觀察家肖明超、艾菲中國執行主席賈麗軍及隨團秘書孫蕊麗、扶秀娟等。

















Article, photography/ Newsroom
DigiAsia Debuts Overseas
The publisher of Rock Publications <Advertising Magazine>(Adm), Johnny Duann, was invited by Phoenix New Media Native Marketing Research Institute to present on Ad Stars 2014 as one of the chairs of panel discussions.
 
Native Marketing Research Institute is set up by Phoenix New Media, and it is a marketing group takes Native Marketing as their core discussion issue. This group gathers professionals in Ad marketing industry from China, Hong Kong and Taiwan to discuss the hottest issue “Native Ad” by holding irregular gatherings in order to create and develop the most efficient communication mode and tool for the industry. Phoenix New Media Native Marketing Research Institute also received the Organization Award for Outstanding Innovation in Asia on Ad Stars 2014.
 
  Phoenix New Media arranged 2 keynote speeches and 3 panel discussions on Ad Stars 2014. Johnny Duann joined the first discussion entitled “From Click to Experience-The Trend of Asia Digital Marketing”. The participants are including Aaron Zhang, the Managing Director of Arkr Digital, Amber Liu, the CEO of Amber Communications, the CMO of &c. and Leslie, the co-founder of Digital Matrix Group.
 
   The publisher of Adm, Johnny Duann, also made a brief introduction of DigiAsia, which will soon take place in Taipei in November this year and distributed little cards with Digi Baby and QR Code on them. This is the first exposure of DigiAsia overseas. Foreigners who received the little cards are full of curiosity and good impression on Digi Baby.
 
  Phoenix New Media Native Marketing Research Institute’s visit to Ad Stars 2014 was led by Andy Xu, the Vice President of Phoenix New Media and followed by the General Manager of Phoenix New Media National Marketing Center, Aaron Zhang, the Managing Director of Arkr Digital, Amber Liu, the CEO of Amber Communications, the CMO of &c., Leslie, the co-founder of Digital Matrix Group, the Group Strategy Director of Phoenix New Media National Marketing Center, a senior marketing specialist, the Public Relations CEO of D&S, the director and the Director and Chief Editor of Advertising Panorama, the Chairman of WE - West-East Marketing Group, the Assistant of Chairman of the Board and the Chief Brand Officer of aqi, the Chief Editor of Tao Magazine, a Business Trend Observer, the Executive Chairman of Effie China and the secretaries.

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© DigiAsia ALL RIGHTS RESERVED.