許益謙視「團隊」的概念為信仰，強調entrepreneur partnership的經營哲學。他以director／executive兩個層級的扁平式組織架構，讓博上團隊能夠對客戶的需求快速又有效率作出回應。堅持不入主流的生意模式，堅持公司的組織規模，堅持團隊的運作方式，堅持選擇願意發展品牌個性的客戶夥伴。打破廣告公司極大或極小規模的迷思，找到適者生存的獨特法門。 他信奉「80分主義」，不堅持自己是100%的廣告工作狂人。80%深耕專業，20%不務正業，相信只有透過更豐富的生命視野和生活體驗才能形塑一個完全的廣告人。

He views the concept of “team” as faith and emphasizes the operating philosophy of entrepreneurship partnership. He uses the flat organizational structure of two levels: director and executive, so that The A Team can quickly and effectively respond to the demands of customers. He upholds the business model that is not the mainstream, upholds the organization size of the company, upholds the team operation mode, and upholds the choosing of customers that are willing to develop brand personality as partners. He breaks the myths where advertising companies are either very large or very small in scope and find the unique key to where the fittest survive. Believing in the “80% Doctrine,” he does not insist that he is 100% advertising workaholic. 80% cultivating professionalism and 20% just being himself, he believes that only through a more abundant life perspective and life experience is he able to be shaped into a complete advertiser.

施振榮為宏碁公司創辦人，他在過去八、九年來，以成為社會企業家為職志，擔任智榮基金會暨智融集團董事長，目前並擔任國家文化藝術基金會董事長。他也是明基、緯創公司董事，同時並擔任台積電、南山人壽董事；在社會服務方面，並擔任民間ADOC 2.0計畫指導委員會召集人、亞洲公司治理協會理事及公共電視、中正文化中心董事，以及教育部人才培育白皮書指導委員會共同召集人。 他在1976年獲選全國十大傑出青年，1981年獲選全國青年創業楷模，1983年更獲選第一屆世界十大傑出青年，同時也是前亞洲企業領袖協會會長、亞洲管理學院董事、臺灣精品品牌協會名譽理事長，以及中歐國際工商學院國際諮詢委員會會委員。

Stan Shih, Acer’s co-founder, returned as Chairman in November 2013 with the objective of leading the company through a third corporate transformation and back to profitability. Shih dedicated his efforts to promoting public interests after his initial retirement from Acer at the end of 2004. In recent years, he has been publicly speaking on the Wangdao ideology in relation to organizational sustainability in modern times, and hopes to engrain its principles into Acer to reshape the corporate culture. Through this, Shih expects to help Acer set a new business direction, develop more competitive products, and invest in new potential businesses of the future. A social entrepreneur all his life, Shih serves as the chairman of Stans Foundation and iD SoftCapital Group. In social and public services, he is the chairman of APEC Digital Opportunity Center 2.0 project’s non-government steering committee, and the chairman of National Culture and Arts Foundation. He is on the board of directors of National Chiang Kai-Shek Cultural Center and Taiwan Public Television Service Foundation.Shih also serves on the Boards of BenQ, Wistron, Taiwan Semiconductor Manufacturing Company and Nan Shan Life Insurance Company. He is a former chairman and current member of the Asia Business Council.

Pradeep Guha目前擔任以年輕收視族群為主，並擁有5家衛星電視頻道的9X media電視廣播股份有限公司董事長。他在加入9X Media之前， 也曾擔任過印度最大衛星電視網Zee Entertainment 的全球執行長，並帶領團隊3年半的時間。除此之外，曾任印度時報集團（The Times of India Group）董事長的Pradeep也擁有29年電子媒體的豐富經驗。他服務於印度時報集團的期間，Pradeep也是印度時報集團（The Times of India）、Femini女性雜誌、Flimfare 影視雜誌的發行人，任職長達10年之久。 Pradeep將印度的行銷實力推向世界的事情，要從他成為首位坎城國際廣告節的印度代表說起，他的入選，帶領印度廣告邁向另一個巔峰。之後他著手打造了首屆2003年在印度齊普爾舉辦AdAsia亞洲最大雙年廣告大會。Pradeep現任亞太區IAA副主席兼區域董事。

Pradeep Guha is currently Managing Director of 9X Media Pvt. Ltd., a television broadcasting company (with five satellite channels) aimed at youth audiences.Immediately prior to 9X Media, Pradeep finished a very successful three-and-a-half year stint as the Global CEO of India’s largest publicly traded satellite broadcasting network, Zee Entertainment Enterprises Ltd.In his previous avatar Pradeep was associated with the print medium for 29 years and was President and Executive Director of The Times of India Group. At The Times of India, Pradeep was the Publisher of The Times of India, Femina and Filmfare brands for 10 years. He was also the Director of the Filmfare Awards and the Femina Miss India Contest. During his 8-year stint in this role, India won seven international titles (Miss Universe, Miss World and Miss Asia Pacific) to etch India’s name permanently in the annals of pageant history. Pradeep’s contribution in showcasing India’s marketing to the World began with his initiative to get India empanelled at the Cannes Advertising Festival as the first representative of the Festival in India. Pradeep helmed the conceptualization, organization and execution of Asia’s largest biennial advertising Congress, AdAsia that was held in Jaipur, India in 2003. He is currently the Vice-President and Area Director of IAA for the Asia Pacific Region.

陳建銘擁有15年的網路產業經驗，包括網路遊戲、媒體、手機服務、數位廣告、及電子商務。在雅虎服務9年之後，他再次踏上創業之路，創立了點石行動科技、艾得基克行銷顧問及宇宸數據，提供廣告主和網站服務商最新的數位廣告解決方案與服務。他曾任雅虎台灣董事總經理、雅虎亞太區策略夥伴發展部副總裁、捷生網路遊戲執行長等。

Frank Chen has more than over 15 years working experience in Internet industry, including online games, digital media, mobile service, digital advertising and e-commerce. After working in Yahoo for 9 years, he started to run his enterprise again. IntoWow MobileTech., AdGeek Marketing, and Cymmetrics Co., Ltd.all were founded by Frank Chen, providing the latest digital advertising solutions and services for clients and Web service providers. He worked for Yahoo as Managing Director and VP of Business Development APAC, also worked for Apexon Online, CEO.

朱怡靜於台灣數位網路產業經歷多元，從最早期的網站運營，營銷創業者與投資者的網路媒合平台，至投入研究網路使用行為與市場分析，並於2003年創辦創市際市場研究公司，建置完成台灣唯一的網路收視率調查分析ARO研究報告，ARO研究報告目前仍是台灣最廣泛使用的網路收視率調查資料庫。後來轉戰至台灣炙熱的電子商務產業，擔任酷必得電子商務網站總經理，致力於網路購物網站的經營規劃。 爾後，投入於網路行銷策略發展與活動網站建置，以及網路媒體策略規劃，服務之客戶型態從國際型企業到本土企業，業種更包羅萬象。在經歷過不同網路產業價值鏈，更能深刻體認數位行銷的潛力深度和發展廣度。

Stephanie Chu has gone through dynamic value chain in digital marketing fields, starting from mastering an online match-making platform for entrepreneurs and investors. In 2003, she established a new start-up, InsightXplorer Ltd., providing Internet rating research database, Access Rating Online (ARO), which is still the mostly quoted data up to now. She later moved into e-commerce acting as general manager to inspire the company to a highly motivated and productive team. In the late 8 years, she has devoted in the advertising and media circle, providing communication strategy with digital solutions. Her comprehensive knowledge in digital marketing and dynamic results-oriented skills makes her highly recognized in Taiwan digital marketing circles.

朱怡靜於台灣數位網路產業經歷多元，從最早期的網站運營，營銷創業者與投資者的網路媒合平台，至投入研究網路使用行為與市場分析，並於2003年創辦創市際市場研究公司，建置完成台灣唯一的網路收視率調查分析ARO研究報告，ARO研究報告目前仍是台灣最廣泛使用的網路收視率調查資料庫。後來轉戰至台灣炙熱的電子商務產業，擔任酷必得電子商務網站總經理，致力於網路購物網站的經營規劃。 爾後，投入於網路行銷策略發展與活動網站建置，以及網路媒體策略規劃，服務之客戶型態從國際型企業到本土企業，業種更包羅萬象。在經歷過不同網路產業價值鏈，更能深刻體認數位行銷的潛力深度和發展廣度。

Stephanie Chu has gone through dynamic value chain in digital marketing fields, starting from mastering an online match-making platform for entrepreneurs and investors. In 2003, she established a new start-up, InsightXplorer Ltd., providing Internet rating research database, Access Rating Online (ARO), which is still the mostly quoted data up to now. She later moved into e-commerce acting as general manager to inspire the company to a highly motivated and productive team. In the late 8 years, she has devoted in the advertising and media circle, providing communication strategy with digital solutions. Her comprehensive knowledge in digital marketing and dynamic results-oriented skills makes her highly recognized in Taiwan digital marketing circles.

紀緻謙擁有輔仁大學大眾傳播學士及美國紐奧良大學藝術管理碩士學歷，超過16年豐富的藝術管理市場行銷及廣告實務經驗，曾任職於意識形態、靈獅、及麥肯廣告擔任業務及策略企劃等職務。尤其超過10年任職於IPG集團期間內，領導業務團隊服務眾多的重量級客戶包括聯合利華、嬌生、HSBC匯豐銀行、可口可樂、微軟、萬事達卡、中華電信、NISSAN及奇美等在內，都能為客戶的品牌及代理商創造成長。 紀緻謙經歷過業務總監、策略企劃總監，並在加入麥肯廣告集團前擔任台灣靈獅廣告總經理。而在麥肯集團任職執行副總經理的期間，更致力於新事業的開發及推動集團內創新行銷的多元整合，強化其集團內的McCann、Harrison、MRM麥肯數位及Momentum魔動行銷的業務整合與成長，共同一起創造事業佳績。

With 17 years of experience in Marketing and Advertising, Gary has demonstrated his management leadership for organic growth by integrating McCann, Harrison, MRM, and Momentum and grow McCann Worldgroup Taiwan as the best integrated creative agency group in Taiwan recognizing by Campaign Asia as Creative Agency of the Year, 2013. An active enthusiast in Advertising community, Gary is also the Chairman of 2013 4A Creative Award Committee and Judge of 2013 Greater China Effie Award.

蘇雄從香港中文大學工商管理研究所畢業後，從AE做起。在香港恆美廣告練就專業能力。1986年創辦JWT中國公司並担任總經理。1988年到台灣成立智威湯遜台灣分公司，在5年內成為台灣最大的廣告公司。 蘇雄熱心參與公共事務，是亞洲廣告業的領袖，曾被選為台北廣告業經營人協會（4As）理事長及多屆台北市廣告公會常務理事，國際廣告協會台北分會秘書長及理事長。2001被選為台湾廣告風雲人物，2007年台灣經濟部颁發「2007年度廣告業特殊貢獻獎」， 2002年起連續6年任國際廣告協會全球副會長，是華人擔任副會長的第一人。2012年蘇雄被選為亞洲廣告聯盟副會長。

Mr. Raymond So graduated from the Chinese University of Hong Kong with a Master degree in Business Administration. His advertising career began at DDB Needham Hong Kong in 1981. Raymond joined J. Walter Thompson in 1986 to set up JWT China from zero. He is one of the first pioneers when advertising was first introduced back into China after 1949. In 1988, Raymond moved to Taiwan and founded JWT Taiwan. Raymond was promoted to Chairman & CEO, JWT North East Asia in 1997. He was also appointed the first Chinese Director in the JWT Worldwide Board. Nov 2001, Raymond joined BBDO as Chairman, Asia Pacific and took charge of the development of the BBDO Asia Pacific network. He left BBDO in 2006 and became an independent consultant. Raymond also served as Chairman of the 4As and IAA Chapter President in Taiwan. In 2002, Raymond was elected as the first Chinese World Vice President of the IAA and served six years in that capacity. He received the “IAA Champions Award” in 2013 for his contribution to the industry. Raymond’s latest appointment as Vice Chairman of the Asian Federation of Advertising Associations reflects his continual service and recognition in the Asian advertising community.

蔡力行於2014年1月接任中華電信董事長，上任後，將4G行動寬頻服務之推出與推動數位匯流視為首要任務。2014年5月底，中華電信率先推出4G服務，並陸續推出多樣高品質行動加值服務，引領行動服務產業發展；關於數位匯流推動，蔡董事長重視與客戶的關係，期許中華電信進入客戶家庭，使客戶可以享受生活，推出影視、通訊與數據整合為一的服務。未來，蔡董事長致力於將中華電信轉型為資通訊公司，除技術與服務強化之外，結合台灣硬體企業做智慧家庭、智慧城市等資通訊服務，進軍國際市場。

Dr. Rick L. Tsai has served as Chairman and Chief Executive Officer of Chunghwa Telecom since January 2014. His focus upon assuming the Chairman’s position was to ensure a seamless 4G service launch and to promote digital convergence in the domestic telecom industry. Under his leadership and supervision, Chunghwa Telecom became the first 4G operator in Taiwan by the end of May 2014, leading Taiwan into the 4G era. On the digital convergence front, Chairman Tsai focuses on deepening customer relationships via offering a wide range of services to households. Chairman Tsai’s vision is for Chunghwa to become a close partner in its customers’ daily digital lives. He aims to transform the company into an Information and Communications Technology company. Guided by Chairman Tsai’s leadership and vision, Chunghwa will strengthen its technological capabilities and service quality, and cooperate with other hardware companies to provide Smart Home and Smart City ICT services, forming a solid foundation for expansion into the international market.

Dennis Buchheim擁有超過12年的廣告技術相關經驗，在加入Yahoo後，帶領團隊管理展示型廣告與精準廣告產品，包括 Yahoo Audience Ads、Yahoo Ad Manager Plus、Yahoo Ad Exchange等。 Dennis曾任職於Apple、Oracle等業界重要品牌，負責設計及開發消費性與企業型軟體產品。Dennis也曾與合夥人共同創辦iHarvest，領導產品管理及行銷部門，並推出提供使用者捕捉、註記與分享網路內容等多項獲獎的工具型產品。在iHarvest於2001年被Interwoven收購後，Dennis曾加入微軟，推出廣告及網頁搜尋整合服務。之後轉任Inktomi擔任業務總經理，直至Yahoo併購Inktomi。

At Yahoo, Dennis Buchheim contributes his 12 years of experience in ad tech to his role leading product management for programmatic display ad products and targeting, including Yahoo Audience Ads, Yahoo Ad Manager Plus, and Yahoo Ad Exchange. Dennis started his career designing and developing consumer and enterprise software products at industry stalwarts Apple and Oracle. He later co-founded and led product management and marketing at iHarvest, which launched award-winning tools for capturing, annotating, and sharing web content, before being acquired by Interwoven in 2001. He then served as Inktomi’s GM of paid inclusion and, after Yahoo acquired the company, he expanded this business before going on to lead product marketing for Yahoo’s publisher partners. Dennis joined Microsoft in 2007 to launch syndication of advertising and web search.

Aliza Knox擁有超過20年的金融國際商務背景，她取得布朗大學數學及經濟雙學位、紐約大學MBA學歷。Aliza Knox現職Twitter亞太區網路銷售總經理，負責Twitter的廣告業務以及亞太區中小企業Twitter自助式廣告平台等新市場營運，並帶動其成長。 Aliza Knox在加入Twitter團隊前，也曾負責Google亞太商務營運、網路銷售，並同時擔任Google's Women in Leadership計畫的負責人。

Aliza is responsible for helping grow Twitter’s advertising business, as well as new channel growth, for example, around Twitter’s self-service advertising platform for small and medium size businesses in APAC. Prior to Twitter, she held leadership positions at Google where, amongst responsibilities for Commerce, Online Sales and Operations across Asia-Pacific, she was responsible for Google's Women in Leadership programs for the region. She also has over two decades of financial services and international experience. Aliza holds a BA in Applied Math and Economics (magna cum laude, Phi Beta Kappa) from Brown University and an MBA degree with distinction from New York University. She is @alizaknox on Twitter.

Aliza Knox擁有超過20年的金融國際商務背景，她取得布朗大學數學及經濟雙學位、紐約大學MBA學歷。Aliza Knox現職Twitter亞太區網路銷售總經理，負責Twitter的廣告業務以及亞太區中小企業Twitter自助式廣告平台等新市場營運，並帶動其成長。 Aliza Knox在加入Twitter團隊前，也曾負責Google亞太商務營運、網路銷售，並同時擔任Google's Women in Leadership計畫的負責人。

Aliza is responsible for helping grow Twitter’s advertising business, as well as new channel growth, for example, around Twitter’s self-service advertising platform for small and medium size businesses in APAC. Prior to Twitter, she held leadership positions at Google where, amongst responsibilities for Commerce, Online Sales and Operations across Asia-Pacific, she was responsible for Google's Women in Leadership programs for the region. She also has over two decades of financial services and international experience. Aliza holds a BA in Applied Math and Economics (magna cum laude, Phi Beta Kappa) from Brown University and an MBA degree with distinction from New York University. She is @alizaknox on Twitter.

郭逸樵在美國史蒂文斯科技學院取得電腦科學博士學位後返台，隨即進入中華電信研究所從事動通信帳務即客戶服務資訊系統的開發、整合、測試及系統之品質提升與維護流程改善工作，在累積技術背景後，又轉戰行動通信分公司加值處、企業客戶處等單位，並於任職企客處期間在拓展行動通訊客戶上頗有斬獲而被拔擢為處長。 郭逸樵目前任職加值處處長，負責行動商務、行動廣告、行動支付、手機電視、電子書等各項行動加值服務的開發與推展。

Managing Director for the Chunghwa Telecom Mobile Business Division's Value-Added Service Dept in charge of developing mobile commerce, mobile advertising, mobile payment, mobile TV, eBook and various other mobile Value-Added Services. Previously, he was the MD for the Business Customer Dept. Responsible for mobile virtual private network (MVPN) for business customers. He received his PhD from Stevens Institute of Technology.

Hungama Digital Media在執行長暨董事長Neeraj Roy的帶領下，現在是全南亞規模最大的數位媒體公司。Neeraj 近期被選為十大mobiThinkers之一，是全球50大行動娛樂產業最具影響力的人。2001年被Sun Microsystems-Economic Times頒為2001傑出青年領袖、Business India雜誌選為新千禧年中25大傑出青年領導人。 身連續創業家的Neeraj創建了不少公司，像是提供南亞超過2000萬用戶電影、音樂等娛樂的最大數位娛樂平台Hungama.com就是Neeraj創設公司之一。Hungama 的子公司 Hungama Gamehastra股份有限公司與WPP旗下的JWT合作，專門提供線上遊戲等數位媒體和數位內容等。 對於未來幾年印度數位市場的消費人口將大幅提升至6000萬人，Neeraj非常興奮也很看好印度數位媒體產業的前景， 一但全世界最年輕的國家¬¬－印度能暢通無阻運用行動網路，Hungama也準備好迎接面對新一波的市場需求。

Neeraj Roy is the Managing Director and Chief Executive Officer of Hungama Digital Media. Under his leadership, Hungama today is the largest Digital Media Company in South Asia. Neeraj was recently voted amongst the ‘Top Ten mobiThinkers’ and ‘50 Most influential People in Mobile Entertainment’ globally. Neeraj was also awarded the Sun Microsystems- Economic Times Young Leader award in 2001 and voted as 25 young leaders in the new millennium by Business India. He is an active speaker at various international forums as Mobile World Congress, CTIA, World Handset Forum etc and on several domestic and international committees advising on the global Mobile & Digital Entertainment economy. Neeraj has served as Chairman of the Mobile Entertainment Forum - Asia (MEF) and is currently Vice President of IAA – India Chapter. Known as an innovator, and sought for his vision in the digital and mobile media and entertainment industry, Neeraj leads a team of highly motivated professionals at Hungama. A serial entrepreneur, Neeraj has incubated several businesses such as Hungama.com, which is South Asia’s largest Digital Entertainment service with over 20 million active consumers offering an integrated Movie and Music Service. Hungama also has a partnership with WPP’s JWT offering Digital Marketing Services clients worldwide. Over the years Hungama has forayed into various aspects of Digital Media and Content such as Gaming, via its subsidiary Hungama Gameshastra Ltd. Neeraj is excited about the prospects of the Indian digital economy as it prepares to transition to 600 million consumers over the next few years and is gearing up to cater to the needs of the world’s youngest nation as it embraces the mobile internet.

野田順義於1978年出生在荷蘭，他幼時幾乎都在香港及美國成長，直到18歲那年才回到日本。他在2001年畢業於慶應大學後，野田加入富士軟片股份有限公司的海外事業部門，2006年與ADWAYS相遇，當時是日本一個最大的行動廣告公司，而他在很短的時間內成為行動網路業務團隊的經理。 2011年，野田委任成為執行董事，兩年後則成為了海外事業發展部門董事。野田成為ADWAYS在亞洲及美國率先拓張發展的先鋒人物。

Born in the Netherlands in 1978. Nobu’s childhood years was mostly spent in Hong Kong and the US until he came back to Japan at age 18. After graduating from Keio University in 2001, Nobu joined global marketing department at Fujifilm Holdings Corporation. In 2006, Nobu finally met Adways, one of the largest mobile advertising companies in Japan and it did not take long until he became a manager of mobile ad business group. In 2011, Nobu was appointed as an executive officer and two years later he became a director of global business development group. Nobu spearheads Adways’ global expansion in Asia and also in the US.

司徒廣釗是香港數碼及社交媒體傳訊顧問公司CMRS Digital Solutions Limited 的其中一位創始人和合夥人，業務包括社交媒體情報和監察、社交媒體內容創作及管理、電子郵件行銷、移動行銷和數碼行銷顧問等。CMRS是香港互動市務商會與及香港廣告商會會員，並在2013年被Marketing Magazine選為《社交媒體代理銀獎》和《最佳本地社交媒體代理》，他也參與不同的業界組織。 司徒廣釗現在是香港互動市務商會的副會長，同時亦是香港小童群益會、香港明愛及香港電台的顧問。除此以外他在過去10多年來經常到各本地及海外大學、媒介、業界、社會福利活動和組織作客席講師、培訓員、嘉賓演講者及評判。他同時是香港浸會大學人文及創作系顧問委員會成員。

Ralph is one of the founders and Managing Partner of a digital and social media communications consulting company called CMRS Digital Solutions Limited in Hong Kong. Their core business offerings include social media intelligence and monitoring, social media content creation and management, email marketing, mobile marketing and digital marketing consultancy, etc. CMRS is the corporate member of Hong Kong Association of Interactive Marketing (HKAIM) and HK4As. Last year, the company is the winner of the Silver Award and Local Hero of [Best Social Media Agency] hosted by Marketing Magazine. Ralph is also actively joining various industry organizations. He is currently the Vice Chairman of HKAIM and the Consultant of The Boys’and Girls’ Clubs Association of Hong Kong, Caritas Hong Kong and Radio Television Hong Kong(RTHK). Besides, Ralph has been frequently going to local and overseas universities, media, trade and social welfare events and organizations as a guest speaker, part-time lecturer, trainer and judge. He is also a member of the Advisory Committee of Department of Humanities and Creative Writing of Hong Kong Baptist University.

Khoo Kar Khoo以ACMA專業會計師起家，1990年在Coopers & Lybrand（資誠聯合會計師事務所）專門負責金融財務管理、人力資源處理、國外企業合作夥伴關係、公司經營及危機管理。1992-1997年首度讓他在廣告業嶄露頭角是馬來西亞的達彼思廣告。最初主要負責公司成本會計，透過他對公司努力，隨後更獲得公司肯定，開始參與廣告事業營運的各項事務，並長期與MTC、Dutch Lady、HSBC、GAB、Telecom、Southern Lion、Lam Soon、Nokia等知名企業合作。 Khoo Kar Khoo現今為UUM（Universiti Utara Malaysia）的董事顧問會及廣告機構MAAA和4As旗下的 IACT廣告學院及培訓機構董事會成員之一。在全心投入廣告外，也積極培養青年人才管理。

Mr Khoo Kar Khoon is a qualified Accountant by profession (ACMA) that started his career with Coopers & Lybrand in 1990 dealing with financial management; human resource issues; foreign business partnerships; business operation and crisis management. His first advertising exposure was started in Bates Advertising Malaysia in 1992 - 1997. His initial involvement was mainly on cost accounting and operation, but with his intense commitment in the business subsequently, it has allowed him to participate in the full operation of the advertising business that involved prominent businesses like MTC, Dutch Lady, HSBC, GAB, Telecom, Southern Lion, Lam Soon, Nokia, etc. As a strong advocate of adverting and young talent development, Khoo is currently a volunteer and a member of the Board Of Advisory of UUM (Universiti Utara Malaysia) as well as a Board Member of IACT (Institute of Advertising College and Training) – a college that jointly owned by the key associations in the advertising industry (MAA and 4As). With his diversity of knowledge, expertise and twenty four years of experience in the financial, business and marketing field with several renowned organizations in Malaysia (Coopers & Lybrand; Zenith Media and Nestle Malaysia), Khoo is also a key initiator and strong advocate of Digital Communications in Malaysia.